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Graduate recruitment: taking a leap of faith to secure your future workforce
(Posted on 29/09/21)It’s that time of year again when another cohort of hopeful graduates are entering the job market. However, this year’s university leavers looking for their first job in their preferred sector are facing a greater challenge than in any previous year since wartime.Most students endured an extraordinary amount of disruption to their studies from half-way through their second year to the end of their final year. Large numbers of them missed... Read more...
Through the doors – the importance of attending live events again
(Posted on 22/09/21)As the UK slowly rebuilds the confidence to hold live events, exhibition halls are once again opening their doors to attendees. Whether appealing to a B2C or B2B audience, many businesses and customers are breathing a sigh of relief that they can return to in-person events. Our client, Abbey England, recently exhibited at BETA International 2021 at the NAEC in Warwickshire from 9 - 14 September. This was the perfect event for Abbey England to... Read more...
Choosing your marketing partner
(Posted on 15/09/21)Whether you are looking to change your marketing partner or have recognised you need some additional support, choosing a new agency to work with is an important step. There are all sorts of agencies out there, from ones that specialise in certain sectors to ones that specialise in certain disciplines. Your choice of agency will depend on your needs.There are no hard and fast rules when it comes to choosing a marketing agency or consultant to work... Read more...
Creative community work with scientific engineers to create tomorrow's world
(Posted on 01/09/21)When North Wales-based scientific engineering firm Scanwel was looking to rebrand and raise its profile, new marketing manager Katy Harrison called upon her North Wales creative network for help. Scanwel is an expert solution provider in the vacuum, surface and nanoscience sector. It has grown from a one-man business operating from a workshop in an old schoolhouse in North Wales, to an international solutions provider to the academic, industrial... Read more...
What’s not to like? How to measure social media engagement
(Posted on 04/08/21)With a sound social media strategy in place, and plenty of good and relevant content being shared across your brand’s social accounts, that’s job done, right? Wrong. It’s not enough to just post content and hope for the best, there are ways in which you can determine the success of your content, to help influence your ongoing posting strategy. Here at Zebra, we use detailed analytics to provide reflective reports on what... Read more...
The importance of… a marketing strategy
(Posted on 28/07/21)We have all heard the old adage, ‘fail to plan, plan to fail’, but just how important is it to have a marketing strategy? Time to think There is no right way to develop a marketing strategy – it can range from a ‘strategy on a page’ through to a document that challenges War and Peace in length and complexity! The most important thing is making sure that it is right for you, that it will develop as your business... Read more...