Planning ahead – the importance of social media schedules

(Posted on 03/02/22)

With so many social media platforms available to choose from, and with so little time in the working day, it can be difficult to stay on top of keeping your business profiles as up to date as you would like.

At Zebra, we are specialists in reviewing and keeping our client’s social feeds renewed with quality and consistent content, to help grow the audience, engagement and conversions.

 

Fail to plan, plan to fail

Having a consistent social media posting strategy, across each of a business’ platforms, is the key to managing what can easily be forgotten or ignored.

Posting little and often, rather than leaving large lapses and gaps between posts, will help to build trust with an audience. If they know that content will be provided regularly, they will keep visiting your social profiles and engaging with it. People like to use social media for many different reasons; to be entertained, gain knowledge, and keep up to date with the latest information from their favourite brands and businesses. So, providing all of these elements with your content on a regular basis will appeal to your followers and keep them coming back for more.

It's not just for your followers that content should be updated regularly, but for the social media platforms themselves. Social media algorithms have been programmed to prefer when content is posted consistently. Therefore, the more you post, the more chance you have of people seeing your content daily outside of your current business’ followers. This will expand the reach of your business online, create new followers, and potentially lead to product or service conversions for your business.

 

Sounds like a plan

Social media provides great opportunities to promote a business and engage with your target audience.

We devise monthly social media schedules for our clients, working together to create interesting and unique content which will promote the business, gain new followers, and encourage engagement. All content is pre-approved before it goes live, saving our clients the time and energy of posting so they can focus on their business goals.

 

If you need assistance with your social media, whether it’s just for devising content, or for managing with the posting and updating of your business profiles, speak to our social media team to see how we can build your social media presence.