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Storytelling captures the imagination
(Posted on 03/02/16)When brands want to capture customer’s imagination through advertising and campaigns they often use storytelling to inspire the mind and trigger emotions. People remember a campaign which made them laugh, cry or smile – and this may be the deciding factor between them choosing one brand over the other. To be able to utilise storytelling campaigns, target audiences need be identified and understood. You have to know what the target... Read more...
Managing Expectations
(Posted on 22/01/16)Like other aspects of promotion, PR is used to provide information, build awareness and create interest. Public opinion is a powerful force that can drastically impact customers’ decision making. A business can increase its reputation through its good quality, good service and social responsibility. PR can help reinforce a brand’s values and build a positive reputation by sending out messages that reinforce the company’s credibility... Read more...
Zebra Origami Challenge
(Posted on 08/01/16)We’ve launched our Origami Zebra Challenge last year as a fun and exciting new way to engage with new customers. By providing a sheet of Zebra striped paper and instructions, we encourage local businesses to share their origami attempts. Our promise to anyone who posts a photo of their attempt on our Facebook or Twitter is a personally delivered Zebra hamper from us, containing a few sweet surprises. Not bad for a few minutes of your... Read more...