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Serving up another taste of history – cocoa-ing back in time

Serving up another taste of history – cocoa-ing back in time (Posted on 18/03/24)

As our previous article on the history of our new Zebra HQ (aka The Cocoa Rooms) proved so popular, we couldn’t resist expanding our research to find out more about the historic building which Zebra now calls home.With plenty of gaps in our knowledge as to the history of the building, we felt it was only right to continue to piece together this intriguing puzzle. We would therefore like to thank Cllr Helen Maurice-Jones of the Rossett... Read more...


Good enough to eat – the top five tips for food marketing on social media

Good enough to eat – the top five tips for food marketing on social media(Posted on 11/03/24)

Food posts on social media platforms are a visual feast for the eyes. Every post created is a delightful experience of indulgence. According to Instagram statistics, 38% of users view food content. Each month #food accounts for more than 250 million posts. It’s no wonder ‘foodies’ are turning to social media platforms to boost their creations or search for others. Let’s look at the top tips for food marketing:  ... Read more...


Creating employee advocacy: encouraging employees to engage with your social media programme

Creating employee advocacy: encouraging employees to engage with your social media programme(Posted on 04/03/24)

If you are happy with your social media marketing programme, it may well be time to start considering how you can improve your strategy so you are increasing your engagement and reach as far as possible. Don’t forget that your employees have the potential to be the best possible advocates for your brand. Whether you have four employees or 40, or even 400, each can play a valuable role when it comes to promoting your organisation. If you... Read more...


Entering industry awards: how to make it to the shortlist

Entering industry awards: how to make it to the shortlist(Posted on 26/02/24)

There is no doubt that an award-winning piece of work needs to be of the very highest quality. However, many prestigious projects fly under the radar and remain unrewarded. This is because entering awards, and of course, securing a place on the shortlist, takes a lot of work and commitment from those involved. Anyone who has every been shortlisted for an award is likely to tell you that the hard work is never wasted; the PR value of awards should... Read more...


Dependable facts and where to find them

Dependable facts and where to find them(Posted on 19/02/24)

When you are researching and writing about a subject, it’s always important to cite where your sources are from. But with so many sources available on the internet, how can you tell which are reliable and which are pure fiction? It’s also important to make sure that when you are using sources, that you don’t plagiarise other people’s work. In art and culture, there’s a fine line between homage and theft, but when... Read more...


‘Competition should not be for a share of the market – but to expand the market’

‘Competition should not be for a share of the market – but to expand the market’(Posted on 08/02/24)

We recently did a social media competition for our client, Wrexham-based Ace Play, the indoor and outdoor playground equipment specialists. It’s the second competition after the success of the first one we ran, which had a reach of twenty-five thousand on Facebook.Alongside regular blogs, social media posts and website updates, competitions are a good way to increase engagement with your brand. They are a great way to gain more followers, increase... Read more...