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Creating an experience! The guide to getting the event location right

An event isn’t just creating the opportunity to get people together, it’s about creating memories and magic. Therefore, it’s important to make sure the venue space is the right fit for the event. The space you choose can make or break your event, and there are a lot of factors that need to be taken into account. Here are our top five tips for finding the best event location.1 &... Read more...
Sense of time – how to stop team photos becoming dated too soon

Team photos, either individual or group shots, should be an accurate representation of those pictured at a given time. Every picture dates, from the moment it’s committed to a frozen photographic image – be that a snapshot or screengrab on a phone, or a professionally shot and lit portrait. But there are ways to ensure that your team photos have less chance of dating from the day they are uploaded to a company website or LinkedIn profile... Read more...
Serving up another taste of history – cocoa-ing back in time

As our previous article on the history of our new Zebra HQ (aka The Cocoa Rooms) proved so popular, we couldn’t resist expanding our research to find out more about the historic building which Zebra now calls home.With plenty of gaps in our knowledge as to the history of the building, we felt it was only right to continue to piece together this intriguing puzzle. We would therefore like to thank Cllr Helen Maurice-Jones of the Rossett... Read more...
Good enough to eat – the top five tips for food marketing on social media

Food posts on social media platforms are a visual feast for the eyes. Every post created is a delightful experience of indulgence. According to Instagram statistics, 38% of users view food content. Each month #food accounts for more than 250 million posts. It’s no wonder ‘foodies’ are turning to social media platforms to boost their creations or search for others. Let’s look at the top tips for food marketing:  ... Read more...
Creating employee advocacy: encouraging employees to engage with your social media programme

If you are happy with your social media marketing programme, it may well be time to start considering how you can improve your strategy so you are increasing your engagement and reach as far as possible. Don’t forget that your employees have the potential to be the best possible advocates for your brand. Whether you have four employees or 40, or even 400, each can play a valuable role when it comes to promoting your organisation. If you... Read more...
Entering industry awards: how to make it to the shortlist

There is no doubt that an award-winning piece of work needs to be of the very highest quality. However, many prestigious projects fly under the radar and remain unrewarded. This is because entering awards, and of course, securing a place on the shortlist, takes a lot of work and commitment from those involved. Anyone who has every been shortlisted for an award is likely to tell you that the hard work is never wasted; the PR value of awards should... Read more...