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The marketing power of Pokémon Go
(Posted on 08/08/16)Whatever your thoughts on the immense popularity of Pokémon Go, its impact is hard to ignore. In the past few week, the gap between the digital and the physical world has narrowed further with its launch. Players roam the streets, smartphone in hand, in search of Pokémon. Libraries and art galleries become battle arenas. Bus stops become Pokeball dispensers and your local football field becomes a safari park packed with monsters. In... Read more...
Make your slogan work for your busines
(Posted on 02/08/16)The last thing you want your brand to be is boring. You want it to spark your potential customer’s interest and most importantly be something that they remember. One way to keep customers engaged is having unforgettable slogans and taglines. Here’s some tips on how you can perfect your tagline to help keep you on the brain of your consumers. Be memorable It seems obvious, however there is a distinct difference on what may be... Read more...
The dos and dont's of email marketing
(Posted on 25/07/16)Email marketing is a tool that has become utilised by scores of people and businesses across the globe, and the popularity of this low cost, easy to create marketing platform shows no signs of slowing down. However, it is important to know how to effectively exploit email marketing so that you get the best for your business. We’ve compiled some important dos and don’ts that will set you on the path to a successful email marketing strategy... Read more...
The Power of Sponsorship
(Posted on 18/07/16)So far it’s been a summer of Football, Tennis, Golf and Cycling and with the Olympics in Rio on the horizon, it’s difficult to escape the competition in the air. But whether you’re glued to the TV or glad to see the back of it all, the summer of sport has provided us with invaluable insight into how impactful sponsorship can be. If you’re still caught up in all the excitement, we’ve picked some of our favourite and best... Read more...
The benefits of print media in a digital world
(Posted on 11/07/16)With advancements in today’s technologies companies can use print to market their products and service with full-colour, highly graphical print materials that use quality paper and speciality inks. Print can be a tool that provides bite sized information that connects readers to places where they can get more in-depth information if they want. It can help engage target audiences which means quickly grabbing its attention and presenting the... Read more...
Instagram's new business profiles and tools
(Posted on 05/07/16)As a social platform, Instagram boasts over 300 million active monthly users and impressively over 30 billion photos have been shared since its creation. But despite its mammoth potential, Instagram has been stereotyped as the social network for serene sunsets and well-staged foods. However, this all may be about to change with the introduction of Instagram’s new business profiles. Whilst Instagram’s new business features don’t... Read more...