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Fake news - don't be fooled
(Posted on 06/07/17)In a nutshell, ‘fake news’ is completely made up, created intentionally to resemble credible journalism and attract as much attention as possible. The impact of widespread sharing of fake news on politics and democracy has even led to an enquiry launch into it by the UK parliament. But fake news affects more than just politics and journalism, any sector that relies heavily on online research, is at great risk of being duped by non... Read more...
Summer’s coming – keep on engaging
(Posted on 08/06/17)Summer is on its way and soon it will be a quiet time for newsrooms. It’s more important than ever to keep stories out there to engage your customers. Here are four ways in which you can keep your online content engaging over the summer period. Think up a challenge. Over the summer period people have more time on their hands, so it may be useful to offer up challenges, competitions or interactive content. There’s a lot on the... Read more...
It's our birthday!
(Posted on 31/05/17)We’re celebrating Zebra’s 7th birthday this week!After beginning our journey in 2010, this week we reach another milestone and turn 7 years old! We would like to say a big thankyou to everyone across the 7 years who have helped us to achieve this milestone. Here’s to many more years to come. Read more...
Tips for marketing graduates
(Posted on 30/05/17)Coursework is handed in, exams are finished and suddenly the daunting prospect of life in the ‘real world’ becomes ever more apparent. Never fear, here are our five tips to help you secure your dream job in the industry. Get some experience. How often have you noticed in job descriptions that experience is required? If throughout your university experience you have been interested in a career in marketing but haven’t yet... Read more...
Why you should think about rebranding
(Posted on 15/05/17)It’s a well-known fact that change can be daunting, but change can also be extremely rewarding. Rebranding is a form of change that can deliver extremely significant commercial benefits to your business. It is also a lot more than simply changing a logo and there are many reasons which may lead you to rebrand. It is important to move with the times. Your current brand may have become outdated and just not represent who you are anymore.... Read more...
Building a professional presence on LinkedIn
(Posted on 08/05/17)Since its launch in 2003, LinkedIn has grown tremendously in popularity to become the business orientated social network of choice. Although there are several factors that contribute to your personal LinkedIn profile becoming a successful marketing tool, we have highlighted the key components that can really make a difference. Maintain an up-to-date profile. With LinkedIn, once you start producing engaging content people will start... Read more...