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What is a press release and why do we write them?
(Posted on 12/08/24)A press release is a short, compelling news story, often written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information for the journalist to easily produce their own story.Despite the changing face of media and the slow decline of print media, press releases are still the number... Read more...
Say no to cheese – top photography tips for your business
(Posted on 29/07/24)Imagery for your business is so important. A picture paints 1000 words after all.Whether it’s for your website, social media, corporate literature, exhibition or event, here are some helpful hints we can share that will help you take and choose the best possible photos for your website or communications:It’s always best, if budget allows, to hire a professional photographer. But if you can’t, use the best camera you have available... Read more...
A trip back in time – traversing the history of Rossett
(Posted on 08/07/24)Following on from our research into the history of our Zebra HQ (with the building originally being founded as The Cocoa Rooms in 1884), we were intrigued to find out more about the beautiful village of Rossett that our office calls home. We have been based in Rossett for over seven years, having moved into Station Road in May 2017, firstly to Bridge House, opposite the Alyn pub. We have since more recently – in June 2023 – moved to what... Read more...
Physical Media - making a real difference in a real world
(Posted on 24/06/24)With the advent of digital media, there’s a continued argument against the popularity and need for physical media. You could look at our consumption of news, for example. Many believe that physical news media has had its day, with newspaper readerships appearing to fall and our phones being the main way news is consumed for many people. TV marketing budgets too have seen a fall, as viewers move towards online or streamed content, instead of... Read more...
Location, location, location: why the location of your networking/event can make or break its success
(Posted on 17/06/24)When planning an event, whether it’s a training session for your staff, corporate hospitality for your clients or a celebration of any kind for your business, there are so many factors to consider. What’s the format? Who to invite? When would be the best time of year to hold it? What would be the preferred time of day? One of the most important factors to consider is, of course, the location. In fact, this might be the most significant... Read more...
Zebra helps TSA members to ‘Get the Measure of Marketing’
(Posted on 16/05/24)Zebra Marketing has worked with The Survey Association (TSA), the trade association representing land surveyors in the UK, since 2022. We provide TSA with all-round marketing support, including copywriting and design for its corporate literature, content for its social media and website, and more.As part of the event management we provide to TSA, we proposed a new series of Business Improvement Seminars for TSA members, in line with the organisation... Read more...