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Blood Bikes’ first female rider in North Wales
(Posted on 06/02/19)We were delighted this week when our client and friend, Maja Kenney, featured on ITV News Wales. As well as owning The Admin Office, a virtual executive assistant business based in North Wales, Maja is a motorbike enthusiast. After taking extensive training she passed a challenging riding test to become a fully-qualified volunteer rider for Blood Bikes Wales - the first woman in North Wales to do so. An ITV film crew accompanied her on one of her... Read more...
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(Posted on 06/02/19)The importance of a local press – Part Two Once upon a time, reading the local weekly paper was your best way of finding out what was happening in your area. It was more area-specific than TV regional news programmes and more informative and ‘newsy’ than newsletters, pamphlets or other local parish magazines. If local press is struggling to find a readership in the digital age, all these print publications seems to have... Read more...
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(Posted on 31/01/19)The importance of a local press – Part One With ongoing talk of print news being in crisis and the onward decline of papers, there has never been a more important time to ensure the survival of a local press. Once the best source for local news, the regional press has been marginalised both by the internet, with its largely free distribution of news and the rise of gossipy social media, and a readership of physical media that is ageing... Read more...
Twelve tweets of Christmas!
(Posted on 10/12/18)2018 is nearly over. We’re enjoying looking back at some our clients’ amazing achievements in the last 12 months and some of our own highlights too. January We kicked off the New Year creating a raft of exciting and informative content for Revive Dental Care’s website, focusing on developing the clinic’s social media channels. February Our director Clara was off on her travels in February for a series... Read more...
Uncovering the fakes
(Posted on 06/09/18)Ask anyone under 45 to identify their main source of news and chances are the answer will be online. The audience for TV news is still large but it is ageing. Increasingly younger people find their news on websites and apps, via search engines and social media. Currently, the BBC is the only news media in the UK to reach more people with online news than Facebook.Reliance on online news may be slightly worrying, bearing in mind the recently... Read more...
What makes a perfect PR brief?
(Posted on 28/08/18)When it comes to briefing an PR agency, whether it is the start of a totally new professional relationship or you are drafting a brief to your incumbent agency for a particular campaign, the rules to producing an ideal PR brief remain the same. Sticking to them will be of enormous benefit to your business in the long run as it means an agency can produce a proposal that is designed to reach your target audience and meet your objectives, while remaining... Read more...