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Putting the AI in mArketIng

AI is everywhere. What was once the work of science fiction, AI has now become part of our everyday lives; from predicting our shopping habits to automating systems in the workplace. This is also true of the world of marketing. We at Zebra are seeing more and more ways in which AI is merging and blending with everyday tools that we use, such as becoming more prevalent across social media platforms. A study by Hubspot has found that... Read more...
See your work in black and white

There’s a commonly held myth that everyone has a book in them, a story to tell. Well, why not find out? In addition to the writing services Zebra already offers – such as copywriting, editorial, marketing and blogging – we can also help authors of all stripes to see their work published. Write, let’s goThe Zebra team has a great deal of experience in the world of publishing, on both sides of the profession &ndash... Read more...
12 months of Zebra – a look back on 2024

2024 has proved another busy year for us here at Zebra, and we have been thrilled to be involved in coordinating, developing and assisting with so many of our clients’ one-off and ongoing projects.From initiating new websites, generating PR, and hosting and attending events, to social media development, awards, exhibitions, films, rebrands, conferences, AGMs, newsletters, surveys, books and much more!Here’s a selection of some of our... Read more...
How to write a press release

First up, you need a good headlineIt should give a clear indication of what the story is going to be about. Summarise the entire story in one short sentence, no more than ten words long, in the present tense. Don’t try and be too clever. Don’t use your company name – focus on what you do rather than who you are. Get the first paragraph rightPress releases are always cut by a journalist from the bottom up, so the most important... Read more...
Why should I be social?

If you’re unsure of the benefits of social media for your business, just take a look at some of these stats… More than half of the world’s population uses social media. More people worldwide own mobiles than a toothbrush. As of March 2024, Google is the most visited website in the world (165 billion monthly visits), followed by YouTube (110 billion monthly visits) and then Facebook (18 billion monthly visits). ... Read more...
Why should I use social media for my business?

Using social media for your business can be the key to success.Keeping organisedHaving a consistent social media posting strategy, across each of your business’ platforms, is the key to managing what can easily be forgotten or ignored.Creating a social schedule in advance of each month can help to keep your social profiles on track, acting as a guide so you’re not scrambling trying to find something, anything, to post!What to postBlog... Read more...