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12 months of Zebra – a look back on 2024
(Posted on 16/12/24)2024 has proved another busy year for us here at Zebra, and we have been thrilled to be involved in coordinating, developing and assisting with so many of our clients’ one-off and ongoing projects.From initiating new websites, generating PR, and hosting and attending events, to social media development, awards, exhibitions, films, rebrands, conferences, AGMs, newsletters, surveys, books and much more!Here’s a selection of some of our... Read more...
How to write a press release
(Posted on 21/11/24)First up, you need a good headlineIt should give a clear indication of what the story is going to be about. Summarise the entire story in one short sentence, no more than ten words long, in the present tense. Don’t try and be too clever. Don’t use your company name – focus on what you do rather than who you are. Get the first paragraph rightPress releases are always cut by a journalist from the bottom up, so the most important... Read more...
Why should I be social?
(Posted on 07/10/24)If you’re unsure of the benefits of social media for your business, just take a look at some of these stats… More than half of the world’s population uses social media. More people worldwide own mobiles than a toothbrush. As of March 2024, Google is the most visited website in the world (165 billion monthly visits), followed by YouTube (110 billion monthly visits) and then Facebook (18 billion monthly visits). ... Read more...
Why should I use social media for my business?
(Posted on 23/09/24)Using social media for your business can be the key to success.Keeping organisedHaving a consistent social media posting strategy, across each of your business’ platforms, is the key to managing what can easily be forgotten or ignored.Creating a social schedule in advance of each month can help to keep your social profiles on track, acting as a guide so you’re not scrambling trying to find something, anything, to post!What to postBlog... Read more...
Keeping your website up to date so your business doesn’t go out of date
(Posted on 09/09/24)Your website is the gateway to new business. It’s the chance to showcase all that your business does in one place to prospective customers and clients. This is why it’s so important to keep it up-to-date and make sure that everything still works. With regards to your own website…Who looks after your website? Do you update it? Or a colleague? Or a web developer?Could you access it if you needed to? Do you have the login details... Read more...
What is a press release and why do we write them?
(Posted on 12/08/24)A press release is a short, compelling news story, often written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information for the journalist to easily produce their own story.Despite the changing face of media and the slow decline of print media, press releases are still the number... Read more...