Mobile marketing – the future is now

(Posted on 02/06/16)

Every marketer knows that one of the future keys to marketing success is ensuring you adapt to become mobile. It is essential to be able to reach the mobile market, targeting online users through social media and website platforms. Every day we see people who are glued to their smartphone, reading content and interacting online. Whether these people are out in public or in the comfort of their own homes, the use of smartphones and tablets has rocketed and has become a staple part of many people’s day.

Mobile marketing has been on the rise since the advent of smartphones, which was swiftly followed by the creation of tablets. Both types of device have given audiences the chance to roam while still accessing the internet and social media easily. With this enhancement in the use of the internet, marketing has become more fast-paced than ever, with customers demanding and taking control of the buying process. Without being able to access mobile and tablet customers, businesses risk losing out on sales and potentially eliminating themselves as competition, as often customers are choosing ease and pace over traditional buying processes.

With its number of users growing daily, the future of mobile looks secure and it is likely that it will even take over from the desktop computer. With this in mind, responsive websites are now a necessity rather than a preference. This continuing shift towards all things digital from mobile to social media, means that it is now also imperative to integrate the digital marketing plan with the overall marketing strategy, as customer experience and ease of purchase is now more important than ever.