How virtual reality is changing marketing

(Posted on 18/11/16)

It may seem easy to think that the new realm of Virtual Reality is yet to penetrate the commercial world. However, it may be smart to keep ahead of the trends and consider Virtual Reality in your marketing mix. It can increase customer engagement and awareness, and ultimately make you stand out from the crowd. But how?

Firstly, Virtual Reality is now extremely accessible to the masses. Within the past year or so Virtual Reality technology has overcome numerous obstacles by winning huge support and interest from consumers and business leaders. Google has said that internet searches for Virtual Reality has increased four-fold. People are obviously interested in virtual reality, and marketers can take advantage of this by converting that interest into brand interest.

Additionally, as the popularity of Virtual Reality grows, it becomes easier and cheaper to create. Content creation on a scale of VR can be expensive and time consuming, and the thought of offering something cutting edge like a VR experience no less than two years ago would have been out of the question for many. However, new setups like Google Jump are making the experience far more accessible. Thus, brands are getting on board with the VR trend and developing their own branded content to give consumers more immersive experiences.

One of the great advantages to marketers of VR technologies is that they are memorable. Marketers put much time and thought into making their work stand out, with VR they need not concern themselves. Our brains are built to remember events linked to locations, this means that due to the nature of VR experiences, they have a longer trace in the audiences’ memory.