Five ways video marketing can benefit your brand

(Posted on 15/06/16)

Video marketing is a hugely useful tool for brands and businesses alike. It can help them engage with existing and potential customers in an engaging and an inspiring way. Here are our five reasons why video marketing can benefit your brand:

• Videos portray a lot of important information in a short period of time.

 In a world of information overload, too much text could turn customers off, whilst too many images may not correctly convey your intended message. Additionally a labelled diagram or a graph along with a concise explanation can make complex information more clear and your brand far more appealing and interesting to viewers. Video is a good tool as it enables you to hit the right note of informative and visual media that will keep your customer engaged.

 

• Video marketing is a way in which your brand, product or service can be brought to life.

 By giving your brand a face and even a personality of sorts you work to personify it, and make what you are trying to sell more relatable to a potential customer. Video can help you achieve this.

 

• Video marketing encompasses more than just your customers.

 Along with promoting what you offer to viewers of the video, those taking part in the video itself feel a connection to the brand.

 

• Videos go viral.

 With social media readily available to everyone, videos are extremely easy to share and therefore much more likely to go viral. It is therefore a cost effective means of spreading your word.

 

• Video marketing can set you apart from the crowd.

 With a video that works and really engages with customers, it can give you edge over competitors.

 

Video marketing is an extremely effective platform and one we recommend all brands consider as part of their integrated marketing mix.