Business jargon that belongs in the bin

(Posted on 27/07/17)

Wherever you work, you are likely to come across a certain amount of workplace jargon. The marketing sector seems to attract more than its fair share. While some of it is unavoidable, a number of clichéd, hackneyed phrases are actually pretty meaningless and rather than engendering a feeling of team spirit, they can have the reverse effect.  

Marketers should be communicating simply in language that everyone can understand – catchphrases that are annoying at best and confusing at worst must be avoided at all costs. Here is our list of the top ten most irritating corporate catchphrases:  

• Let’s park that here and return to it later 
• I hope we’re all singing from the same hymn sheet 
• Why not run it up the flagpole and see how it flies? 
• If you don’t like it, get off the bus 
• Take it offline 
• I’ll give you the full download 
• We should be thinking outside the box 
• Let’s circle back 
• It’s not rocket science 
• We need to bring our ‘A’ game to the table  

For advice on how to cut through jargon and communicate clearly with your audience, give us a call on 01978 437070 or email us at info@zebra-comms.co.uk.